A boutique commercial agency specialising in revenue generation, partnership strategy and audience engagement — drawing on decades of experience with the world’s largest rights holders, agencies and brands.
Senior-led commercial support for rights holders, brands, venues and major projects that need strategy, access and delivery.
Direct board and executive-level relationships across sport, entertainment, government and major brands — built through decades of delivery, not databases.
High-value commercial partnerships delivered across global rights holders, stadiums, events and brands.
International rights-holder experience with deep UAE and KSA market understanding across sport, entertainment and giga-project environments.
A senior-led boutique model: focused, discreet, commercially sharp and built around the client objective.
Football, F1, golf, gaming and esports, NBA, NFL, MLS and major venue projects.
Partnerships designed to create revenue, audience growth and lasting stakeholder value.
Built around commercial outcomes: revenue, relationships, rights, audience and activation.
End-to-end sales of complex, high-value sponsorships across multiple asset classes — from proposition design to negotiation and close.
Commercial audits, revenue strategy, sponsorship architecture, category planning, pricing and go-to-market support.
Data-led audience, content and activation strategies that help brands show up credibly in sport and entertainment.
Programmes that connect commercial returns with grassroots, community, national vision and long-term stakeholder outcomes.
A clearer presentation of the organisations and projects behind the PS&E network.
Global Sponsorship Sales — record revenues & Sir Alex Ferguson's 'best ever deal'
Executive Leadership — built partnership team from inception for MLS's 20th franchise
Head of Partnerships — Football, Formula 1, Golf, Gaming & Esports
SoFi Stadium, Allegiant Stadium, Real Madrid Bernabeu, Notre Dame media rights
Head of Sport — created multi-million pound sports retail division; CFG/Amazon partnership
Commercial strategy consulting for venue and audience development
Selected brands, venues and organisations where partnership work has been directly influenced or delivered.
Founder & CEO
Pitchside Sport & Entertainment
We’d welcome the opportunity to discuss how PS&E can deliver for you.
Ben Martin | bm@pitchsidesport.com | +971 50 174 9007
Dubai, UAE | KSA Operations | Global Reach